Engagement Models - Focus Groups

The focus group is a popular way to engage a small group of individuals (5 – 12 people) for a guided discussion of a specific topic.  The format can range from a casual listening session to a structured research methodology, depending on the setting and audience.  The group or the researchers are usually in the “gathering” stage of addressing a problem or issue.  Several focus groups can take place during a given time period and the responses accumulated and analyzed together. The group(s) may or may not be the recipient of the feedback results. 

A moderator leads the session, following a prepared set of questions and is ready to engage and listen.  One or more notetakers record the responses.  Emphasis is placed on engaging the participants, creating a safe, comfortable environment and avoiding bias and interpretation of responses.