Engagement Models - Focus Groups
The focus group is a popular way to engage a small group of individuals (5 – 12 people) for a guided discussion of a specific topic. The format can range from a casual listening session to a structured research methodology, depending on the setting and audience. The group or the researchers are usually in the “gathering” stage of addressing a problem or issue. Several focus groups can take place during a given time period and the responses accumulated and analyzed together. The group(s) may or may not be the recipient of the feedback results.
A moderator leads the session, following a prepared set of questions and is ready to engage and listen. One or more notetakers record the responses. Emphasis is placed on engaging the participants, creating a safe, comfortable environment and avoiding bias and interpretation of responses.
Example
DCCCD Guided Pathways Student Focus Groups
